AIGA Boston

Discovery Engine

Discovery Engine are on a mission to bring life saving life science products to launch as efficiently as possible. They do this by democratizing the peer review process. Uncharted by design were hired to create their visual identity, digital experience and social touch points.

Service

Visual Identity, Digital, Content

Client

Discovery Engine

Year

2014

We approached the project with a bold and innovative mindset, working closely with Discovery Engine to understand their business goals and target audience. Our team developed a comprehensive strategy that focused on Discovery Engine's mission to simplify the academic peer review process. We created a unique brand positioning statement that highlighted the company's focus on innovation and technology, while also looking for inspiration outside of the traditional industry norms.

Finally, we designed a visual identity for Discovery Engine that reflected their values and mission. The new logo, which features a hidden "E" in its form, was a stroke of genius that tied directly to the company's name, Discovery. The logo's unique design and color palette conveyed a sense of innovation and disruption, which helped the company stand out in a competitive market and established them as a thought leader in their field.

In the area of Life-Science, simplicity is sacred. We took a user-centered approach to website design for Discovery Engine. Our team began by conducting in-depth research and analysis to understand the needs and pain points of the target audience. We used this information to create user personas and scenarios that informed our design decisions.

To ensure an optimal user experience, we focused on creating a clear and intuitive navigation system that made it easy for users to find the information they needed. We designed the website with a clean and modern interface that reflected Discovery Engine's mission to simplify the academic peer review process.