AIGA Boston
InteLogix
Rebranding GC Services as InteLogix for success in the call center industry
GC Services was a well-established call center company that provided high-quality services to Fortune 500 clients. However, the company's name, visual identity, and overall attitude no longer aligned with their goals and aspirations. GC Services needed a rebrand that would capture the essence of its services and appeal to new clients.
Service
Brand and Experience Design, Naming
Client
GC Services & Humongous Media
Year
2023
Uncharted by design was approached by Humongous Media to create a new name, visual identity, and attitude that would position the GC Services as a leader in the call center industry. Uncharted by design began by conducting extensive research on GC Services' target audience, competitors, and industry trends.
Through a series of workshops and ideation sessions, Uncharted by design, Humongous Media, and the GC Services' team collaborated to create a new name that reflected the company's commitment to excellence and customer service. The team came up with the name "InteLogix" to communicate the company's expertise in providing intelligent solutions to clients.
Uncharted by design developed a new visual identity that was modern, approachable, and professional, and that would resonate with InteLogix's clients and employees. The team designed a new logo that featured interlocking triangles that created a bird icon, symbolic of freedom. The logo communicated InteLogix's commitment to providing innovative solutions that empower clients to soar to new heights.
Uncharted by design and GC Services' team also worked on creating a new attitude that would differentiate the company from its competitors. The team identified the importance of building strong relationships with clients and employees, and developed a brand voice and tone that was friendly, empathetic, and authentic.
