AIGA Boston
Stay+Co
Imagine a world where Patagonia meets Jetsetter and AirBnB, then add a curated educational adventure based on your lifestyle aspirations. This is the Stay+Co moment. Uncharted by design was hired to develop a deep, comprehensive brand system and strategy.
Service
Visual Identity, Digital, Content,
AI Insights
Client
Stay + Co
Year
2022
We developed a brand strategy that focused on Stay+Co's mission to provide a unique and personalized "home away from home" experience. This included curated experiences that ranged from hiking in the Amazonian jungle, coral reef diving, to sailing the polar ice caps. We created a visually compelling website and a visual identity that conveyed a sense of comfort and personalized service, while also highlighting their unique experiences.
As a result of our branding efforts, Stay+Co was able to establish a clear brand identity that aligned with their mission and values. With their new visual identity and website, they were able to generate buzz and excitement about their upcoming launch.
For Stay+Co, Uncharted by design leveraged traditional and AI platforms to provide comprehensive UX/UI research and design strategy services, effectively identifying their target audience, creating user personas, and mapping user journeys, as well as conceptualizing an intuitive information architecture for their web site. Leveraging design thinking methodologies and cultural strategy insights, we created a user-focused digital experience that resonates with their adventure-seeking customers, thus reinforcing Stay + Co's position as a unique, personalized vacation rental service provider.
